Wye Valley Brewery Sportive 2024

The Wye Valley Brewery Sportive is a fantastic adventure through the Malvern countryside from one of the best breweries in the West Midlands taking you along the most scenic cycling routes. With two distances of 60km (37 miles) and 85 km (53 miles) this sportive is for everyone!

The Land of Hops & Glory is back. This early season sport event is set in the beautiful rolling Herefordshire countryside between the Malvern’s and the Wye Valley.

Once again the event will be based in Stoke Lacy at the home of Wye Valley Brewery. As in previous editions of the cycling event the route is set in an area of the country labelled the “Hop Shires”.

Riders will register in the car park behind the brewery before setting off. This stunning route takes riders around this verdant local landscape with plenty to admire in the distinctive red soils, hop farms, apple orchards and views of Hay Bluff and the distant Welsh mountains.

The route winds its way through the quiet Herefordshire lanes passing many of the local hop farms, which supply the numerous breweries in the area and others much further afield.

After tracking the route of the River Wye the ride skirts the Much Marcle ridge before heading up towards the Malvern Hills, the inspiration behind many of the works by Edward Elgar, not least of all the rousing – Land of Hope & Glory.

Event Type: Road
Event HQ: Wye Valley Brewery, Stoke Lacy, Bromyard, HR7 4HG
Half Pint – 60km (37 miles)
Full Pint – 85km (53 miles)
Registration open: From 9am onwards
Start Time: 9:30 am onwards
Entry on Day: Yes, if the event is not sold out. (CASH ONLY)

What’s Included

• A bottle of Wye Valley’s finest beer
• Event centre facilities and parking
• Mechanical support
• Medical support
• Full route marking
• Rider public liability insurance
• Feed Stops en-route
• Pick-up wagons
• On-site catering
• Event photography
• Food and refreshments for sale at the finish