The genesis of The Beefy Boys is a fascinating story, one that started with 4 men BBQing on the weekends for friends like the burger wizards they are!
Each member of the team, before they were the badass team that they are today, worked full time and only cooked socially.
However, the more they cooked these delicious, filthy in a good way, burgers, they started to notice a small following and began working with the local community to launch small pop-ups around Herefordshire. A regular pop-up spot was the Left Bank Village, looking over the River Wye.
From the success of these pop-ups, the team decided to enter Grillstock in 2014 with no expectations, other than to have a good time with friends. Not only did they have a corker, but they won the title of ‘Best Burger’. On their return, they were shocked to see queues of around 700 people at their various Herefordshire pop-up locations. Unprepared for the fame that followed, the team had to expand their workforce to manage the orders coming in.
They have won many an award from major competitions but notably they came 2nd in The World Food Championships in Las Vegas where they competed against 50 of the best Burger Chefs across the world. And their competing days are far from over yet as they recently won the National Burger Awards 2023, with Anthony Murphy taking home the National Chef of the Year Award 2023! The Beefy Boys, alike their burgers, are sizzling hot!
So, with their ever-building success, they made the decision to purchase the building next to Costa in Hereford’s New Market and cement a permanent residence for The Beefy Boys. What a pivotal decision this was for the team, and it came up trumps, even though their journey was far from easy and anything but straightforward.
They spent time and money on the renovation of The Beefy Boys, to what it is today. Investors came in the form of family and friends that were completely sold on the concept and more than willing to support financially. The Beefy Boys got to work and put their mark on the property, paying back all investment within 6 months.
As soon as you step into The Beefy Boys, their fabulous branding by Russell Taysom is everywhere. Russell is an award-winning illustrator and comic artist based in Hereford, creating drawings inspired by punk rock, 90’s wrestling and everything cheap, plastic and disposable. His designs have been published by huge names such as Fluffer Records, Topman, Nickelodeon, and HnM to name a few.
Covid hit tourism hard, and some businesses were never lucky enough to recover. The Beefy Boys, with months ahead of them not being able to seat their hungry customers, brainstormed ideas on how to stay afloat. They decided to push their takeaway offering to the local community and launched a nationwide Beefy Boys DIY Box. The Beefy Boys DIY Boxes are filled with recipes and ingredients that create their award-winning burgers. They even provide a video so you can cook alongside the boys!
You can purchase your very own Beefy Boys Box for a special occasion like Valentine’s Day or Mother’s Day, or just a chilled summer BBQ kind of day. You’ll have everything you need to become a Beefy Boy yourself, so light up that grill and have at it.
With covid behind us and everyone able to eat out again, the team can host 220 seats with their expansion to Frankie’s and Bennie’s, which is located next door and sadly closed down.